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Internal communication of strategy

The challenge

Castrol approached Just90 as they wanted to improve the way that they deliver key messages when briefing their staff ahead of events – in a way that engaged the audience, rather than the usual case of endless powerpoint slides. Castrol has since used Just90 for a number of programmes, including their events forming part of their sponsorship of Euro 2012.

The solution

A series of videos, with some in multiple languages, using subtitles. The Just90s explained issues regarding brand, health and safety and ethics to ensure that all staff were informed in a consistent manner and shared the same understanding of key goals and aspirations for the events.

The feedback

Working with Just90 was absolutely first class. The whole process was quick, the team were easy to work with and we were happy with the videos in the first take which was brilliant. We also received the final videos a lot quicker than what we had expected
Paul Goodmaker, Global Sponsorship Communications Manager

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