Delivering a content marketing strategy
The challenge
Aprimo provides cloud-based integrated marketing automation software and needed to evidence its depth of knowledge and abilty to deliver practical solutions.
The solution
A series of videos explaining the solution to a key maketing challenge, delivered in combination with an integrated social media campaign.
The feedback
I believe in the Just90 model as it supports what I’m trying to do – getting my content and message out there but taking as little time as possible out of someone’s hectic day. Videos really are content king.
Conny Lutz, Head of Marketing UK & Ireland, Aprimo